

Increasingly, however, it also refers to the garbage patch as a vortex of plastic waste and debris broken down into small particles in the ocean. The National Oceanic and Atmospheric Administration (NOAA) defines a gyre as a large system of swirling ocean currents. The entire Great Pacific Garbage Patch is bounded by the North Pacific Subtropical Gyre. The zone acts like a highway that moves debris from one patch to another. This convergence zone is where warm water from the South Pacific meets up with cooler water from the Arctic. These areas of spinning debris are linked together by the North Pacific Subtropical Convergence Zone, located a few hundred kilometers north of Hawaii. The patch is actually comprised of the Western Garbage Patch, located near Japan, and the Eastern Garbage Patch, located between the U.S. The Great Pacific Garbage Patch, also known as the Pacific trash vortex, spans waters from the West Coast of North America to Japan.

Marine debris is litter that ends up in oceans, seas, and other large bodies of water. The new tool allows in-store customers to try them on virtually.The Great Pacific Garbage Patch is a collection of marine debris in the North Pacific Ocean. In this regard, shopping on the iPod is already available at points of sale for models that are not in stock. The service is just one of the technological tools that the brand has made available to customers to enrich the shopping process. To get a pair of the latest sports footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections and point their mobile device’s camera on their feet so the magic of augmented reality can do the rest.Īugmented and virtual reality applied to online sales through new functionalities such as Shoes Experience means a substantial improvement in customer experience and, consequently, brand differentiation. This innovative product selection system, which uses augmented reality, offers a superior level of experience.
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Under the name Shoes Experience, the brand is launching a new tool with which any customer can try on its casual-sport footwear collections with just one click on its iOS and Android Apps. The digital platforms also have a special area called PAPER (a lifestyle section that brings together inspiring editorials and articles on trends, collections, runway shows, and limited-edition capsule collections) to offer its customers a deeper insight into the brand.Īlways at the forefront of the union between fashion and technology and based on innovation, Massimo Dutti continues with its strong commitment to offering a unique shopping experience that fully personalizes customer service. The mobile version and the app offer customers a range of unique features including geolocation services to find the nearest brick-and-mortar store, the chance to access the entire collection in just one click, and the ability to find similar products across all devices, allowing customers to complete their look. All exchanges and returns are allowed within a maximum period of 30 days.ĭesigned to offer a unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with the products intuitively, thanks to their different sections and categories.
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Free shipping for home deliveries is offered for Rs 4,500 and upwards. Among the services available are the pick up at the store in 2-8 working days, and the standard at-home delivery in 2-8 working days. The platforms (the website and app) will showcase the complete range of womenswear and menswear items. Through and its mobile app (available on Google Play and the Apple App Store), the brand makes it easy for its customers to discover all the Massimo Dutti collections.

Massimo Dutti has launched its first online store in India.
